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Originally Posted by nfotiu
Where's the evidence the money is still there? The NFL doesn't count because they have ratings to back up their deals. I think reality hit late in 2018, when Disney couldn't find a buyer for all those Fox RSNs. Ad revenue for a national NHL TV package would be well less than 100 million and almost all of that would be from playoffs. I just don't see that the sports networks are going to be seeing the upside of adding NHL games, when all these cable sports networks are losing subscribers.
Cord cutting was already hitting critical mass around 2018/2019, and has picked up a lot of steam in COVID, and most of those subscribers are not going back. The NHL's timing is terrible on shopping for a new deal.
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In June 2020 MLB and Turner extended their deal for 7 years at $470 million per year, up from $325 million.
https://www.cnbc.com/2020/06/16/mlb-...3-billion.html
Here's an article from Forbes from November indicating that TV rights deals are expected to "soar" with this quote from a sports media consultant.
"Close to 90% of the top-rated programs per year, pre-COVID-19 were live sports. When you combine the broadcast audiences with the reach of streaming and the hours avid sports fans engage with ancillary sports content, it’s hard for advertisers to find those valuable impressions elsewhere. With promising news about a COVID-19 vaccine on the way, sports will be the comeback story of 2021”.
https://www.forbes.com/sites/bradadg...h=14199d1648c2