While I agree there is a market for it, I don't think it is something many urban users would sign up for. Quick math of 40 000 ppl per 60 satellites, and the ultimate goal is 42 000 satellites says they can service 28 million. While that's a lot, it's nowhere near a billion. Which tells me this is going to be targeted at those who don't have access to broadband, and will be priced higher than traditional carriers. They would need 35x 42 00 satellites (~1.5 million) to reach a billion users. And I suspect you start running into other issues at that point.
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