Quote:
Originally Posted by GioforPM
Either way it's a waste of money IMO. What company ever got an additional customer out of naming rights? I know I didn't throw all my business to Pengrowth. Nor would I have chosen Rogers as my service provider on the basis of naming an arena if I lived elsewhere. I know getting the name out there is supposed to be worth something, but I question it.
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While I hate this naming business too, I’m pretty sure there’s been enough research to validate its worth to companies. These aren’t rich people getting some vanity kick out of it. These are public companies for the most part with accountability for their results.