I started playing two weeks ago and have gotten to level 30.
The game is a time waster, so it only gets played when there's nothing else going on. Yesterday's crummy weather made it a perfect "Sit and play" afternoon before heading out for the night.
Population seems fine to me, fwiw. The lack of sub means this game will have people coming back for ages, getting some play time in, and walking away. That's why I bought it.
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