Quote:
Originally Posted by GGG
It's based on not making a profit on the gas side of their business.
Coop kicks back 5-6 cents a litre in equity/dividends. Superstore gives you 7 cents a litre in points. The co-op one probably shows the actual break even cost on the gas as they dividend / put into equity all profits.
The reason you don't see fluctuations is that it likely doesn't work to increase revenues. If I lower my price my 1 cent and everyone immediately matches all I have done is cost my self money without gaining market share. After trying that a few times and not seeing any benefit and only costs I would stop doing it and just follow the herd.
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Their gas also has much higher ethanol, it burns faster than other gas so it's not quite as much of a deal, but with my having to buy premium I still buy there all the time.