I was a little worried it was actually run by Facebook, but it is not:
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A note on Facebook, Inc.'s role — Facebook teams played a key role in the creation of the Libra Association and the Libra Blockchain, working with the other Founding Members. While final decision-making authority rests with the association, Facebook is expected to maintain a leadership role through 2019. Facebook created Calibra, a regulated subsidiary, to ensure appropriate separation between social and financial data and to build and operate services on its behalf on top of the Libra network. Once the Libra network launches, Facebook, and its affiliates, will have the same commitments, privileges, and financial obligations as any other Founding Member. As one member among many, Facebook's role in governance of the association will be equal to that of its peers.
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https://libra.org/en-US/association-...ples/#overview
But they will be pushing it hard.
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backed by more than two dozen companies ranging from Visa and Mastercard to Lyft and Spotify. Apple, Google, Amazon and Microsoft have not yet signed up. Banks decided not to join the starting roster because of uncertainties about regulation and concerns over logistical issues that could hamper take-up
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https://tech.slashdot.org/story/19/0...tm_medium=feed
Interesting Visa and MC are in on it. I'm not sure Bitcoin stands much chance against these juggernauts of finance.