[Frank the Tank]

I get a lot of "new graduate cockiness" in my feild. I love to sit down with them and take their fancy little pretty looking brochure/poster/business card/packaging and systematically pick it to bits. I've had meetings where I've literally stood in front of people for 15 minutes and said "This won't print because....., we don't use this Illustrator feature because........yada yada yada".

The cockiness vanishes rather quickly I've discovered.