Quote:
Originally Posted by Locke
"Yes, we have a cure, but its going to cost $20K per person to cover our R&D costs, marketing and then meet our shareholder profit expectations."
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I don't think it'll be marketed that way anyway. I think due to this fact it's effectiveness will be downplayed and it'll be advertised as a new treatment like any other. Once word gets out amoung the medical community that in some cases it actually cures people, the demand will increase. By the time it's known to be the de facto 'magic cure' they will have already recouped expenses and made a tidy profit. With regards to the 'efficiency' arguement: Not having the drug in any case is more inefficient than having the drug sold for thousands a treatment and having a few execs and doctors living in Malibu.