It costs more, but the YP is the way to go for local advertising. The only YP that gets used and kept after delivery is the Telus version. I would also check drop and distribution numbers - the lesser known YPs are notorious for not living up to these. And if they're offering you a big ad, well, they're trying to sucker you. I bet if you ran an ad half the size of the one you were being offered in the Telus YP and stacked it up against the Canpages, you'd still do better in the Telus YP - after all it's a matter of return on investment not ad size.
Telus also has Superpages for advertising, which does hook up with MSN and Yahoo IIRC correctly, as well. Not sure if they have a hookup to Google, but you can do that yerself if you have a website...
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