Quote:
Originally Posted by mykalberta
Southwest Airlines is a private buisness who can disallow service to anyone within the context of the current laws.
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By starting a business which caters to the public, you take upon certain obligations. While technically you can deny service arbitrarily (in most cases, although for example medical services do not adhere to this rule), in practice you must have some reason for doing so, else you will be open to charges of discrimination.
If she had refused to change and sued them, I would think she would have had a decent chance of getting her ticket cost and damages awarded. If the policy cites "inappropriate clothing", and the clothing was not particularly unusual (which it isn't in California AT ALL from what I've seen from being there) then citing that as a reason for denying service would be unreasonable.