[Dion]

http://www.cbc.ca/technology/story/2...nce-looks.html

Despite claims by individuals to the contrary, physical beauty is the key trait men look for, according to research by Indiana University cognitive scientist Peter Todd. Women, on the other hand, are choosier but tend to pick men who can offer material wealth and security that is on par with how the women perceive their own attractiveness.

The study used a speed-dating session to compare what people said they wanted in a mate with whom they actually chose. Speed dating is where men and women have a number of "mini-dates" that last only a few minutes, giving them only a short time to decide whether they would like to go on a proper date with that person.