On calling your bluff, when you first speak to the regular CS people just tell them you got a better deal elsewhere and want to cancel. They'll offer you something crappy and just say no thanks and you want the cancel date to be 2 months or so in the future. That way if it all goes wrong you can just phone back and cancel the cancel.
I've done it I think 3 times now (all 2 year deals) and the retention dept has always gotten in touch with way better offers.
I agree on the loyalty thing and get annoyed about the games, but end of the day will just take the best offer I can get, which has always been the Shaw retentions.
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