Quote:
Originally Posted by Firebot
In the end though, these companies will continue and force these features until the next executives get in line for their turn and the en####ifying will continue. I just don't see it disappearing, only growing and there is no avoiding it.
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I mean, they basically have to force them given the insane capital expenditures a lot of these companies are doing right now. Google for instance is basically committing 100% of its 2026 free cash flow to capital expenditures, primarily on AI. So they need to show a return on that by getting paying customers to use it.
Apple is a notable exception. They're spending very little, likely on the basis that either the investments will never pay off, or AI will just become a commodity that they can pay for down the road. Which is probably a decent bet for them.