Quote:
Originally Posted by PeteMoss
The worst part of these corporate names is they change every 10 years - so you'll have some nickname for it and then it will change to RBC Centre or Big Oil Arena and you'll have years of getting the name wrong or being dumbfounded when someone uses the new or old name. Especially if you've got a convention center, stadiums or other facility with sponsor names - so you've got to think - which one is the BMO Centre now?
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BMO Centre has been the name for 19 years and has been the only corporate sponsor. Before that it was the Round-Up Centre.
Scotiabank is signing multiple sponsorships for lengthy periods. Toronto goes until 2037, and they have had naming for Saddledome for 16 years, and the new name will probably be until 2037 at the earliest.
I hate the corporate names, I'll call it the fireplace as well, but the worst part about the corporate names now is its either Scotia or Rogers in Canada and will be for a long time.