^^ I have no doubt that the Red Cross will be doing good work with the money they get. And likely J&J wouldn't have an issue with the Red Cross doing stuff like selling products to raise money.
However the Red Cross in this case is licensing the trademark to a 3rd company so that 3rd company can profit from using J&J's trademark. And it's that 3rd company that will be buying the proverbial Porches.
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