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Old 01-08-2026, 12:52 PM   #709
Since1984
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Join Date: Nov 2007
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Default Jays World Series Run Nets Rogers an Estimated $100 Million in Revenue

Quote:
On Monday, a new report from the Financial Post offered more clarity as to just how much money the Jays brought in from their run to the World Series. An estimate from a National Bank of Canada analyst suggests “the MLB playoff run was worth over $100 million” in revenue for Blue Jays ownership.

I wouldn’t be surprised if that’s still a conservative number. After all, there are so many ways a playoff run can indirectly increase a team's revenue. For example, I wonder if that $100 million estimate includes the ad revenue Rogers brought in from all the extra traffic the Sportsnet website and YouTube channel were surely getting last October.

Not to mention, the monetary benefits of a deep postseason run don’t go away when the postseason ends.
https://jayscentre.com/toronto-blue-...ostseason-run/

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