Obviously BPs charges so much for their food because they have/had a top notch celebrity doing their commercials.
Notice how they've switched to using a sasquatch as their company rep? Obviously they don't have to pay him as much as Howie, and since people are now accustomed to their high prices they obviously make much more money by paying Louie $1500/yr instead of Howie $4,000,000/yr.
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