Quote:
Originally Posted by traptor
Yeah, but isn’t marketing supposed to be for the fans, many of whom are tired of the same old narrative and direction?
He could have put a more positive spin on it, addressing what a lot of fans want to hear without giving away too much. Something like:
"Focused on building a legitimate contender that competes at the highest level."
"Committed to doing what’s needed to get there, including developing our young talent."
"Genuinely excited about the future"
"Building a strong team culture and identity fans can be proud of."
"success takes patience and smart decisions."
and still keep the
"Be a team people are proud of and want to watch"
"Be a hard-out exciting team every night"
It would still be generic and not disparaging to the current roster, but with a positive spin indicating a clear future direction to build this seriously.
Instead, we got lines like:
“We’re not throwing in the towel”
“Lots of season left”
“We have a good group”
“Hard-working, playoff-capable team”
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I think the part that I bolded is the crux of it:
1) You (and I) realize it's just 'spin' and not an honest, under-hypnosis-confession of what is truly in their minds.
2) You make an assumption around what 'a lot of fans' want to hear.
If we accept it's spin, then it's just spin. It's not meant to be methodically dissected. If you're not happy with your interpretation of the spin, then that's for you. But projecting it as a majority impression is likely not correct. We don't know how the majority of fans took it.
I'd wager that if you asked everyone in Calgary, the plurality would be 'It didn't make me feel anything' running neck and neck with 'I don't pay attention during the intermissions/I was scrolling on my phone.'
I really don't think his comments are worth even 1/1000th of the time that we've spent on them. But we're the minority and that's what we do.