Quote:
Originally Posted by traptor
Yeah, but isn’t marketing supposed to be for the fans, many of whom are tired of the same old narrative and direction?
He could have put a more positive spin on it, addressing what a lot of fans want to hear without giving away too much. Something like:
"Focused on building a legitimate contender that competes at the highest level."
"Committed to doing what’s needed to get there, including developing our young talent."
"Genuinely excited about the future"
"Building a strong team culture and identity fans can be proud of."
"success takes patience and smart decisions."
and still keep the
"Be a team people are proud of and want to watch"
"Be a hard-out exciting team every night"
It would still be generic and not disparaging to the current roster, but with a positive spin indicating a clear future direction to build this seriously.
Instead, we got lines like:
“We’re not throwing in the towel”
“Lots of season left”
“We have a good group”
“Hard-working, playoff-capable team”
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One thing to remember is that the casual fan is a much different than the subset of fans on here. Most casual fans I talk to have zero interest in hearing that the Flames will suck.