Quote:
Originally Posted by Wolven
The added context that it has gone up 100+% in 5 years is kind of a big deal.

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I don't know if I should bother, but that increase in profits is not based on grocery. It's based on everything else that you buy in these stores now (that massive section of clothes/housewares/electronic/junk in a Superstore, for example). The margins on food are notably small, as numerous people in this thread have tried to explain to you.
And frankly, I question this graph. When I look at the margins for Loblaws for example, the gross margin is up by about 1% and the net margin is almost flat. Revenues are up, but that's inflation because the margins aren't expanding.