Media awareness and specifically online reach is critical.
Do we know who the main non-partisan voices in Alberta are that can stand to be amplified with money, time, etc.?
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Pylon on the Edmonton Oilers:
"I am actually more excited for the Oilers game tomorrow than the Flames game. I am praying for multiple jersey tosses. The Oilers are my new favourite team for all the wrong reasons. I hate them so much I love them."
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