I'm on my 13 Pro Max and the only reason I'm even considering an upgrade is that a couple of weeks ago, after the 50th drop, the screen finally cracked in some places. Even then, it's still usable, and I'm not really seeing much incentive.
Maybe if we were still talking a few hundred bucks for a phone, I'd upgrade more often. But this thing is now approaching laptop territory in terms of price, so it better be able to last at least 5 years.
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