Coke got a lot of bad press when they released Dasani in the UK and it hit the papers that it came from teh same source as the local tap water. Coke tried to explain that they did additional filtering, and so on, but it was too late and they pulled the brand after a few weeks.
I'll buy water when I have neglected to bring along my own water bottle, but then I generally keep the bottle and refill it from my Brita a bunch of times.
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"The problem with any ideology is that it gives the answer before you look at the evidence."
—Bill Clinton
"The greatest obstacle to discovery is not ignorance--it is the illusion of knowledge."
—Daniel J. Boorstin, historian, former Librarian of Congress
"But the Senator, while insisting he was not intoxicated, could not explain his nudity"
—WKRP in Cincinatti
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