I got an HD-DVD player this year so I could buy Heroes Season 1 in HD. Beyond that, I'm not married to the format. If it fails, I'll just get Bluray or the next HD format.
MS and Toshiba are basically willing to do everything necessary to keep HD-DVD afloat as far as I can tell. It may not "win", but I doubt it will disappear a la Beta, either.
I don't see how lucrative box-office translates into success for either format. I suppose you could make the leap that a higher box-office will mean more home sales, but what proportion of those sales will be in HD format vs. regular DVD? I don't know, either.
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