If politicians govern based on opinion polls, they are "spineless cowards who don't have any principles". Example: Canadian conservatives criticizing the Liberal Party when they were in power.
If politicians stick to their party's platform and don't change any policies because of public pressure, they're accused of "ignoring the will of the people". Example: Bush refusing to alter his Iraq strategy despite massive public discontent over it.
How are they supposed to win? No matter what they do, people who oppose their party will find a way to complain.
In other news, the sun rose this morning.
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