Good article on the Wild's first season. Most of their support is women and 30% have not followed any sports before. Corporate sponsorships are lagging behind though. From what I've seen, the two clubs have largely separate fanbases with not a lot of overlap, which is a good thing for growing the game as a whole.
On the pitch they are really struggling though. 5 losses in a row with their only goal in that span being an OG. Not officially eliminated from the playoffs, but they need to win out, have Vancouver lose out, and make up a 20 goal difference. It ain't happening.
https://www.cbc.ca/news/canada/calga...base-1.7634540