[sureLoss]

Telus has filed a complaint with the CRTC against Rogers. Read the article for the more general claims. The quote is just what they are claiming Rogers is doing with the NHL.

https://calgarysun.com/news/local-ne...source=twitter

Meanwhile, Telus said it was also hit with an unexpected cancellation of an ad campaign last November by Calgary Sports and Entertainment Corp., which owns the Calgary Flames. That came after Telus had begun displaying digital board ads for its PureFibre internet service — encouraging customers to “ditch old cable” — at the Scotiabank Saddledome, where the Flames play home games.

Telus said the ads were placed as part of its nearly two-decade sponsorship of the Flames, through which it has advertising rights on some CSEC properties.

But around one month into the campaign, Telus said CSEC informed it that the NHL rejected the ad.

“It is clear that Rogers was behind the NHL’s actions,” said Telus’ filing, pointing to Rogers’ $11-billion agreement with the NHL, starting in the 2026-27 season, that keeps it the national TV rightsholder in Canada for 12 years.

“Rogers and the NHL have a long-standing relationship … through which Rogers can exert influence.”

Telus said the NHL cited concerns about “ambush marketing” — when a brand capitalizes on an event by creating an association without being an official sponsor.

It said that shortly after the NHL blocked the PureFibre ads, Rogers also pulled a Telus commercial for PureFibre from its Calgary Flames broadcasts “on the grounds that it had the authority to remove content deemed damaging to its company.”

The Flames declined to comment.