Quote:
Originally Posted by 1qqaaz
Is Scotia Place not the least remarkable name imaginable?
Pretty much anything other than "place" would make the name more memorable. You could even call it something stupid like Box, Summit, Bowline, Point, Hall, Crest, practically anything.
Even from a marketing standpoint, you'd think Scotia Bank and/or the Flames would want a name that doesn't completely go in one ear and out the other. The Flames are going from one of the most unique names to the absolute least unique.
It's copying Toronto with Scotia, and copying Edmonton with Place. I do not enjoy copying Toronto and Edmonton, nor do I enjoy associating with them.
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I'll just repost what I've said about this previously in this thread...
Quote:
Originally Posted by getbak
No one wants to drop millions of dollars on naming rights only to have no one ever use their name when talking about the building.
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Quote:
Originally Posted by getbak
"Where's the concert tonight?" -- "The Dome." -- "Okay."
...or...
"Where's the concert tonight?" -- "The Place." -- "What's 'The Place'?" -- "You know, the Scotiabank Place."
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That's why every new sports venue has the most-generic name possible with a sponsor's name in front.