Quote:
Originally Posted by Locke
I'm just more of the opinion that they shouldnt be wasting time or money on 'branding the Airport.'
What're you gonna do? Use a different one?
There is no brand differentiation. It’s the Airport.
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I have no connections with that industry however I would imagine a rebrand is less geared towards vacation travelers and more for corporate and commercial. I suspect there is a fair amount of money in being a cargo hub and would imagine there is a lot of competition in that area. Also the rebrand seems to be in part to bring Springbank into umbrella. Perhaps there will be some growth there.