Quote:
Originally Posted by bizaro86
Sure. But that's because LAX sucks, not because I don't like the "Los Angeles World Airports" branding.
Investing that money into literally anything that improves the passenger experience would be more useful. Put in a couple more water bottle fillers, buy another one of those ridiculous golf cart tram things so there's less waiting for folks who need it, whatever.
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I mean, that’s fair. But if LAX did manage to improve itself, a good way to bring some attention to it would be a marketing blitz so people won’t purposefully filter it out as a connection.
But It’s not like this rebrand is mutually exclusive of other initiatives; it does coincide with a few projects that are being completed as mentioned in the news release on the YYC website.
People will find anything to complain about though - a lack of golf carts, out-dated looking signs, whatever. Would the budget of this enable YYC to pay for more staff and golf carts to take people places - who knows? But I think the goal is to get people to our airport and patronize the businesses in it.
So is it worth it if it encourages passengers to choose us over other connecting airport, I think so. Is it worth a Rick Bell diatribe? Not really.