I've never minded weekend afternoon games at home.
Before kids it was fun to go to an afternoon game, then be able to go for a dinner after the game without rushing, and out for some drinks with a group of friends.
And they are nice for people with kids to be able to bring the kid out to a game, especially for those with younger kids.
Admittedly it is a bit weird for a home opener, but I'm guessing it's part of a triple header of some sort.
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