Fly, fly everywhere you can. It's super inexpensive and mazimizes the time in places you can see. My mom and I went last fall, it was my third time in Vietnam. Use Ho Chi Min as a jumping off point, stay a few nights in the Delta. Hanoi and Hoi An are incredible, Sapa is tremendous (Haven't been for 15 years, and heard its a bit more touristy now). Home stays there are really worth it, I "helped" a farmer in the rice patties by driving his ox for a while. I think it was more comedy for him than anything. We spent a few nights in Buan Ma Thout and Hue, both were very pleasant surprises. Eat, scooter, and talk to locals. That's all you need to do for a great time.
And yes, always pay more for the "luxury" tour.
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