I find that an odd way to present that information (trusted - untrusted).
It means something that is trusted by 53% of the population and untrusted by 47% would get a worse score (+6) than one that's trusted by 10% of the population, untrusted by 2%, and unknown to 88% (+8).
Here's the full report:
https://www.pollara.com/wp-content/u...-July-2025.pdf