I think you'd have to rank the kid trying out the wheelchair up there with what Jiri is talking about.
It doesn't need to be disturbing, cause a vast majority doesn't like disturbing, and another major segment will enjoy the disturbing, and thus not get the message.
I did not watch the clip, nor do I want to. No one needs to scare me into getting behind the wheel after drinking... I have too much comon sense.
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