This is why I was in favour of Treliving leaving - the playoff success was abysmal and unacceptable. I don't have my own personal bar set to 'win a Stanley Cup or bust' - that's too much to expect in a 32 team league.
However, I do expect that a team that transitions from 'rebuild' to 'competing' actually does compete. It should be a team that makes the playoffs for 5-7 straight appearances, and reaches the conference finals once or twice at least. That's a contending team to me, even if they never quite make it to the Finals. Flames have never came close since '04. Hopefully under Conroy - and his seemingly focus on the draft - whatever he builds the Flames to will be much more successful.
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