Yes it was certainly personal. However the mechanics of being an insider work, he definitely got misled by NFL execs, which is part of his bitterness.
Moreso, he very likely too he has some sort of relationship with Deion or perceived relationship with Deion from over the years while Deion was part of the NFL, part of NFL media, and again, who knows how all this jockeying for pre draft spotlight goes, but my guess is a lot of the top draft guys cuddle up to the draft influencer Kiper's of the world to get the best and most positive narrative, and Deion would be the master of that.
Obviously Kiper got friendly with the family and the hype, and put all his eggs in Deion and Shaduer's basket and now has omelette on his face personally and professionally.
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