zone can be tricky as it requires tap on tap off activity from passengers - always seems difficult to educate passengers
What if Calgary Transit implemented fare-caps?
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"Transit fare capping is a fare payment model that gives riders the savings of a monthly, weekly, or daily pass without having to pay the full cost of that pass up front. It allows riders to pay as they go, knowing that the system will automatically stop debiting the cost of single ride fares once they meet the threshold amount of the recurrent (or unlimited) pass."
https://genfare.com/blog/what-is-fare-capping/