You seriously count the television sets watching the event?!?! As if those television sets were not going to be on watching something else!?!?
And I don't know what exactly makes people switch from Hydro1 (dirty, but cheap, energy) to Bullfrog power (clean, but expensive, energy). I don't know what exactly makes people switch from driving their SUVs to hybrids. But I think that when media of all shapes and sizes are preaching conservation that maybe, just maybe, someone will think about these things when making everyday decisions.
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