[SuperMatt18]

Rocks been doing that going back to the Final Boss run last year.

Think he feels like he has to reinforce this is a "Character"

And yes it's annoying. I feel like the only people that should do the conference are HHH and anybody making like a debut.

In terms of Cena the first hint was the Royal Rumble press conference - where he said he was going to use his leverage to be in EC and that him being in the EC was what's best for business.

The interesting angle is that Cena can actually try to say this isn't a heel turn - that he's always been a company guy and does what the company wants him to do.

Now it's just that The Rock is the company.