Bond is a bit of a weird one by those standards though. It's never been a true "mega franchise" -- Skyfall is the biggest hit at the box office but it's an outlier by far. It's never had a successful television show or spinoffs, and never a high level of critical acclaim or accolades (awards, etc.). One super hit video game from 30 years ago and a handful of other moderately successful ones.
So you're really buying in to a moderately successful (to various degrees) spy / action movie franchise largely appealing only to older white men with 1 theatrical film every 3-5 years. Not sure how someone looks at that and decides to try to "cinematic/TV-universe-ify" it, but executives are dumb.
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