Quote:
Originally Posted by howard_the_duck
It feels like the press/exposure this tourney has got in the U.S. is a huge victory for the NHL. I've seen major talk shows/podcasts covering this tournament (the Canada/U.S. game) and the sentiment is the NHL has absolutely nailed it.
For a league that hasn't made too many clever marketing decisions over the years, this appears to be a home run.
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They talked about it for a while on the PGA broadcast on Sunday, so that's a good indication of coverage.