The Korean cars are all great value buys. You buy value, you respect value, but nobody falls in love with "value".
To fall in love with a car, it needs to have some personality or quality that makes you feel something more. Often that means a narrow use-case where the car does a few things exceptionally well, but many things terribly. It often means having some flaw or weird design feature, that don't make sense to others but does to you. It's a car that may be a pain to own, but when it hits right, is pure magic.
I think Genesis makes great looking cars...but it's a bit akin to looking at a flawless AI-generated supermodel, where everything checks out, but the soul is missing.
Having said that, the cars that we inevitably look back on with fondness are the ones that help us create memories...if you have a great road trip with your kids in your Genesis, it probably means you will have great memories of that car. But it wasn't because it was a better value, or had more buttons, or did a fantastic job pairing your phone.
Kias/Hyundais/Genesis...those are all great cars I like to recommend...to other people.
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