There is an Athletic article that raised my eyebrows a bit. Basically suggesting they wanted the Yeti name but also how the Wasatch name could lend itself to using the yeti logos or mascot etc.
Feels like it may be the sneaky front runner, they also hint to making merch with a Yeti logo. Really if they're pre-producing things all they'd need is to change an wordmark (IMO)
https://www.nytimes.com/athletic/609...mmoth-wasatch/