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Originally Posted by Erick Estrada
Maybe but he never really got a chance to fully settle in as it's the type of shift that will require several years to translate. Eventually HNIC and the Canadian broadcasters have to move forward to start attracting younger audiences as while it's not as bad as the CFL, my boys and their friends aren't tuning in every Saturday night like we did a lot when young and I can't blame the young crowd for finding better things to do when the broadcast still has Ron bringing up irrelevant stories from 20-30 years in the past. You keep catering to an aging audience too long and you end up with CFL issues of your viewership numbers overly tilted into an elder demographic.
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That’s not an NHL or a HNIC thing, though - younger sports fans simply don’t watch live game broadcasts in the numbers that fans used to. That’s why you see mostly old dudes doing commentary in every pro sport, in every country. The leagues know the marketing landscape and don’t believe younger commentators will move the needle to attract younger audiences. They’re sticking with known quantities so they don’t lose the 55+ crowd as well.
Their strategy to engage younger fans is stats, gambling, videogames, and social media attention on star players, not full game broadcasts.
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A YouGov report last year found that just 31% of global sports fans ages 18-24 watched live matches, compared with 75% for those 55 and over. Instead, the study found younger viewers were more likely to watch highlights clips or interact with star athletes via social media, while a large portion engage with their preferred sports through video games.
https://retailwire.com/discussion/do...gen-z-problem/
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