Honda strategy, to recap:
*10th gen Civic coupe sales are sluggish, so let's cut it*
*Now that our coupe owners have bailed on the brand (literally me) let's do it again, with a powertrain and at a price that even less people will want*
It's essentially the new Si coupe, but since that car was manual only they will claw back some sales from people who didn't want the 6MT... but the majority of Civic coupe sales were the base motors with the 2.0 and non-Si 1.5T. It will flop regardless, as you say.
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