Honestly, I think hockey might be afraid to find out how few viewers they actually have. I think the $ value of the most recent Rogers deals are WAY overblown and that if the switch needs to be made to team by team PPV like it seems like it might, they'll find out fast how much the whole league was propped up by media deals that didn't match the revenue intake for those channels.
They really need a streaming service to buy out the whole league rights. They should have been shopping it after the last deal instead of re-upping with a dying product.
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