This is why the Smith group didnt name the team right away.
Quote:
The Utah Hockey Club set records last week when its jerseys went on sale for the first time.
The NHL established a new franchise in Utah on April 18, but jerseys didn’t go on sale to the public until Utah played the Vegas Golden Knights at Delta Center on Nov. 15, creating pent-up demand.
Fans lined up at the team store, and Utah set the Delta Center single-day sports-event sales record. It beat the previous record -- set at its inaugural game against the Chicago Blackhawks on Oct. 8, when other merchandise was available -- by 48 percent.
Utah set an NHL record, too. Among regular-season games at home arenas, Utah had the best single-game net merchandise sales total, beating the previous best sales total by 29 percent.
Utah jerseys on NHLShop.com and NHLShop.ca sold out in 24 hours. The team store at Delta Center still has some inventory available. Only the jerseys in the team store come with the inaugural season shoulder patches worn by the players.
|
He knows what he is doing because they will do this all over again next year.
https://www.nhl.com/news/utah-sets-s...l-jersey-sales