Quote:
Originally Posted by Locke
Huh. They are advertising a lot of Heavy Equipment.
Is that a top demographic of people watching Flames games?
"Yeah, I could totally use a new front-loader and those look good!"
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That's the thing with advertising demographics, not everyone who's watching the game is in the market for heavy equipment, but a high percentage of the people who are in the market for heavy equipment are watching the game.
Also, the markup on those things is likely so high that they don't need to sell very many to pay for the ad time.