When cooperations try to jump on memes/sayings too late. Sportsnet just hopped on the "I'm here for it" social media bandwagon for their new promotional ads just as the phrase has finally started dying down on social media, due to overuse (as all sayings do).
Note to corporations, you can't get your **** together fast enough to latch onto trends when you have to write, act, produce and wait for release dates (not to mention keep them in circulation for months as you do) before you miss them, so don't try.
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