Quote:
Originally Posted by jayswin
100mil in endorsements? He has the personality of a rock and the last generational talent (Crosby) earns about $4.5mil a year in endorsements. Considering he'll be 30 during his first season on a new team, he'd have to get $10mil a year in endorsements until he's 40.
I don't see it, even if it is LA or New York. NHL just isn't the money maker people think it is in the US in terms of companies wanting to shell out and attach their name to athletes. They want NFL and NBA players.
Hell, two of Crosbys biggest endorsement deals are Tim Hortons and Sport Check here in Canada...as a generational star on an American team.
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Crosby isn’t much better than McDavid when it comes to marketability.
Both of them pale in comparison to Gretzky in this regard.
In his prime, non hockey fans knew who Gretzky was; even before social media. Non hockey fans have no idea who Crosby or McDavid are.